Every project at Ferro passes through the model table at least four times. The first model is often made in an afternoon from grey card, the last can take two people a full month.

What a model shows

On screen, a building is always seen from the best angle. On the table, clients walk around it, bend down to look through a window and pick it up to see the roof. They ask better questions.

Nobody has ever changed their mind about a room because of a rendering. Many have because of a model.Tomas Reyes

Four models, four questions

  • Site model: how does the building sit in its surroundings?
  • Massing model: is the volume right before we draw the rooms?
  • Light model: where does the sun reach at nine, at noon, at five?
  • Detail model: how do the materials meet at a corner?

We keep the final models in the studio. Clients are welcome to take one home when the building opens.